our mission

Our Vision
To create richer, more satisfying lives through knowledge and entertainment.


Our Mission
To be a headquarters for knowledge and entertainment.


Our Values
Individuality. Borders understands that books, music and movies help shape and define us all, making us individuals—original and unique. What people read and listen to is an integral part of who they are and who they aspire to be.

Community. Borders embraces its role as a vital, contributing member of the community that reaches out to connect with people. We offer knowledge and entertainment, but also a commitment to act as a responsible neighbor and partner in the towns where we live, work and do business.

Discovery. Borders celebrates the universal desire to explore and find personal enrichment and knowledge. We connect the act of exploration to the moment of discovery in a way that feels serendipitous, like a stroke of good fortune.

Familiarity. Borders recognizes that in the comfort of the familiar, we are all more relaxed and open to new possibilities. A warm, informal gathering place makes life more colorful, nourishing relationships and encouraging connection.


Our Personality
Engaging: Warm. Friendly. Inviting. Approachable. Borders genuinely cares about customers' needs and interests.

Spirited: Energetic. Enthusiastic. Passionate. Playful. Borders is full of life, exuding the promise of new ideas.

Inspiring: Uplifting. Enriching. Enlightening. Optimistic. Borders lifts the heart and stirs the soul.

Sincere: Heartfelt. Trustworthy. Genuine. Real. Borders is naturally forthright and honest.

A positive workplace

Customer service


Our Core Business Principles
We are all booksellers.

We are all important members of the team, to be treated with respect and trust.

We engage customers with a rich shopping experience that meets their needs.

We offer customers the most relevant assortment.

We are reliable and consistent.

We connect through knowledge, awareness and personal experience.

We are all Borders.